Advertising Agency: Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Copywriters: Frederic Raillard, Farid Mokart
Art Director: Laurent Lecc

Advertising Agency: Wien Nord, Vienna, Austria
Creative Directors: Eduard Böhler, Edmund Hochleitner
Copywriters: Matthias Piskernik, Sandra Pirker
Art Directors: Andreas Lierzer, Daniela Schabernak
Photographer: Gregor Ecker

Advertising Agency: TBWA\Paris, France
Executive Creative Director: Eric Holden, Rémi Noel
Art Director: Marianne Fonferrier
Copywriter: Pierre-Louis Messager
TV Producers: Maxime Boiron ,Guillaume Faurel
Production: LES TEMPS MODERNES
Production Director: Marie Bordaz
Director: K-Roll
Music: “La Belle Vie” words of Jean Broussolle & music of Sacha Distel © Prosadis, interpreted by Les Petits Chanteurs de Saint-Marc

Challange: Produce a newspaper ad for the desirable new Volkswagen Polo.

Solution: We targeted people in the market for a new car. In the motoring sections of newspapers, we ran a double-sided ad that capitalised on the Poloâs appeal. By cutting out and using the ad, people could put their current cars up for sale, while driving around with a constant reminder of the car theyâd rather have: the gorgeous new Polo.

Result: We turned car windows into a new media space. Every car that used our ad became a mini billboard for the Poloâs sheer desirability â a fact made even better when it was a Toyota or Ford with our Volkswagen message in its window.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry

In Serbia, specific blue envelopes have been used as court or military invitations for years; during the wartime in early 90’s even as requests to join the army. As those governmental envelopes need to be handed personally and signed by the person who receives it, many people avoided it by all means. Over the years, blue envelopes naturally became a “test” of honesty, loyalty, legalism and respect for the law.
As we knew these facts, we used it to solve very specific problem of our client Delta Generali: They needed to narrow extremely long list of candidates for a financial manager in their company. We sent the interview invitations inside those envelopes to all the candidates, knowing that only the most loyal and honest candidates will accept it and show up for the interview.

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative coaching: Yaniv Mlinarski
Published: August 2010

Advertising Agency: McCann Erickson, Bogota, Colombia
VC Creative Director: Samuel Estrada
Creative Director: Daniel Andrés González
Art Director: Fernando Murillo
Illustrator: Zumo Studios
Published: Julio 2010

WTF?!